hype curve
The word "cycle" strongly suggests the idea that there are "four phases" and that they "repeat themselves."
When we are focusing on a single curve, it is uncomfortable to call it a cycle
---
This page is auto-translated from /nishio/ハイプカーブ. If you looks something interesting but the auto-translated English is not good enough to understand it, feel free to let me know at @nishio_en. I'm very happy to spread my thought to non-Japanese readers.